It made perfect sense for automotive component manufacturers to use the sport as the ultimate test lab for the durability and performance of their products, pushing innovation far beyond what would ever be required in everyday road cars.
Listen now:
Episode #7
Formula 1 – A Marketing Platform and Test Lab for the Automotive Aftermarket
3 Feb 2026
In his new podcast episode, Paul Marinelli explores why Formula 1 has long been such a powerful platform for the Automotive Aftermarket. Automotive Aftermarket companies have been using Formula 1 as a marketing platform ever since the world’s premier motor racing category started some 76 years ago.
