Episode #4

German vs. Chinese Car Buyers: What Matters Most?

19 Sep 2025

In this podcast episode, automotive expert Paul Marinelli delves into a recent study conducted by Aumovio, surveying 1,000 motorists across Germany and China. The findings reveal fascinating differences in vehicle preferences, technology adoption, safety priorities, and more.

From road safety and pricing to autonomous driving, entertainment features, craftsmanship, and advanced technology – the study highlights what drivers in both countries truly value. Unsurprisingly, Germans place road safety at the very top.

Tune in as Paul Marinelli unpacks the key insights from this study and explores what they mean for the automotive industry.

Listen now:

Paul Marinelli

Journalist & PR Specialist

Paul Marinelli is an automotive aftermarket and motorsport industry specialised journalist and PR Consultant who is celebrating his 30th Anniversary in the industry this year. Paul is based in Melbourne, Australia and has been a long term member of the international media at many Automechanika trade fairs. This is the first of a series of exclusive Gateway to Automotive News Hub podcasts that Paul Marinelli will be presenting throughout the year pertaining to international automotive aftermarket industry issues and major events.

www.marinellipr.com.au Paul Marinelli Paul Marinelli

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German vs. Chinese Car Buyers: What Matters Most?

Listen now:

Paul Marinelli

Also listen to

You can also listen to ‘Five minutes with Paul Marinelli’ here:

Search

German vs. Chinese Car Buyers: What Matters Most?

Listen now:

Paul Marinelli

Also listen to

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You can also listen to ‘Five minutes with Paul Marinelli’ here: