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Defeating ‘dark data’ and harnessing its potential

15 Jul 2024

Artificial intelligence and machine learning are opening up new prospects for the aftermarket. They are now being used for the first time in sales and the supply chain. However, the data must be prepared first so that the AI has something to work with.

Reading time: 5 minutes

Preparing data for AI applications: when AI introduces itself

Many say that a new era of change is already underway in the automotive aftermarket, similar to the way that the internet permanently changed the way we shop. Artificial intelligence (AI) and machine learning (ML) promise to exploit the potential of the enormous amounts of data available to retailers, manufacturers and sales teams. Machine and deep learning technologies offer the possibility of analysing current and historical data in order to generate valuable insights and solutions from it. However, data analysis is merely a means to an end in this respect; the ultimate goal is to create added value for the automotive aftermarket industry and its customers.