Lesedauer: 2 Minuten
Leading automakers such as Mercedes-Benz, Toyota, BMW, and Tesla are already deploying GenAI—powering in-car voice assistants, streamlining supply chains, enabling predictive maintenance, and accelerating design with lighter, stronger, and more efficient components.
In automotive retail, GenAI enhances customer engagement through virtual assistants, personalized campaigns, and immersive showrooms. Beyond manufacturing and sales, GenAI is driving advances in autonomous driving, shared mobility, and subscription-based business models. While challenges around data security and regulation remain, generative AI is set to become an integral pillar of the automotive industry in the coming decade.
