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"Germany Needs Focus, Not Technology Neutrality"

23 Jun 2026

How can Germany secure its future as an automotive hub in an increasingly competitive global market? We spoke with industry expert Michael Söding about innovation, competitiveness, and the political and technological decisions that need to be made today to shape the future of Germany’s automotive industry.

Söding is one of the most respected experts in the international automotive and aftermarket sector. The former Head of Automotive Aftermarket at Schaeffler has been following developments in the mobility industry from a strategic perspective for many years and has served as Senior Advisor Aftermarket since 2022.

Anja Körner

Anja Körner

Editor

Refines texts, makes connections and is always looking for new topics.

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