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Ambition

Ambition - new Automechanika format for Gen Z

25 Aug 2024

Gaming, networking, innovative technologies, lifestyle and entertainment - all this awaits Gen Z in Hall 3.1 at Automechanika Frankfurt.

From 10-14 September, the world's leading trade fair has come up with a special offer for the next generation. The Ambition area is designed to appeal to the young target group with a high-quality experience and aims not only to inspire them with new technologies, but also to give them inspiration for their future careers.

Main Stage

Main Stage

  • Expert Lectures
  • Influencer Talks
  • Panels
  • Ambition Partner Performance
  • Gaming Competition Final
  • „Road to Automechanika“
  • Start-Up Presentation
  • Food
  • Music / Entertainment-Shows
  • Special Partner-Events
Gaming Zone

Gaming Zone

  • Competitions Game-Brands
  • Livestreaming Tournament
  • SIM Racing Rigs
  • Side Stages
Future Mobility Zone

Future Mobility Zone

  • Drive technologies
  • Digitalisation
  • Circularity
  • In-Car-Gaming
Recruitment Zones

Recruitment Zones

  • Stand areas in various sizes and designs
  • Additional speed dating areas in the different zones
Sports Zone

Sports Zone

  • Motorsport
  • Interactive offers
  • Sport-Sponsorings
  • Sport-Brands
Club Zone

Club Zone

  • Classic cars
  • History
  • Meet & Greet
  • Club participation
Food Zones

Food Zones

  • Trend- and Superfoods
  • Offerings in the areas
Dating Areas

Dating Areas

  • Digitally bookable meeting slots
  • Chill-Outs

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