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In addition to discussing the future of mobility, the event focused on emerging technologies and the opportunities of autonomous driving. The reception marked the kick-off of an international roadshow leading up to Automechanika Frankfurt, jointly hosted by HEY/PIONEER and the organizers of the world’s leading trade fair. Upcoming stops include Las Vegas and Lisbon.
Chaired by Hans Hamer, CEO of the mobility platform HEY/PIONEER, participants explored how artificial intelligence, software development, and digital services are reshaping the industry. “The HEY/PIONEER Reception demonstrates that software-defined vehicles, automated mobility solutions, and new digital business models are already redefining the rules of the automotive industry. We can clearly see which innovations have already entered the market and which topics will shape the future,” said Hamer. Host Olaf Mußhoff, Director of Automechanika Frankfurt, also welcomed the lively exchange: “The intensive dialogue with tech companies and start-ups provides crucial momentum for the continued development of our Automechanika trade fairs worldwide. The automotive aftermarket has the potential to take a pioneering role in the technological transformation – and this is precisely where our roadshow comes in.”
On the panel, Wencke Schmidt (Director Automotive, Manufacturing & German Mittelstand, Google Cloud) provided insights into the role of Google Cloud technologies in the automotive industry. Tobias Liebelt (Benteler Mobility & Holon) spoke about technological challenges and international partnerships, while Roy Uhlmann (CEO & Co-Founder Motor AI) presented new AI approaches in autonomous driving. The perspectives were complemented by Olaf Mußhoff, who highlighted the impact of technological developments on the industry.
Mußhoff emphasized that new technologies are not only transforming vehicle production but are also having a profound impact on the aftermarket. Advanced Driver Assistance Systems (ADAS) are a prime example: sensors, cameras, and software are making repairs increasingly complex and require IT and electronics expertise. Calibration after workshop repairs is becoming mandatory, while at the same time, investments in diagnostic tools and training are needed – a challenge, but also an opportunity for specialization. More expensive replacement parts and new business fields such as predictive maintenance and software services are driving the aftermarket toward digital services, with new competitors, particularly tech companies, entering the field. He also highlighted the role of over-the-air updates, which can replace certain traditional maintenance tasks but demand new capabilities in software, data access, and cybersecurity. “This will be decisive for how independent and future-proof the aftermarket will be,” Mußhoff noted.
To conclude, he announced a new highlight at the next Automechanika Frankfurt: under the title “HighTech4Mobility”, a central expert forum will be held in the Festhalle from September 8–12, 2026. Visitors can expect a diverse programme featuring expert lectures, panel discussions, and product presentations on topics such as ADAS, automated driving, in-car entertainment, and cybersecurity. The forum is aimed at key stakeholders from industry, trade, science, and politics. In addition to knowledge sharing, the focus will be on networking: the dedicated area in the Festhalle will be designed as a networking lounge to foster dialogue between established players and innovative first movers.
