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Audio remains the core segment of the in-vehicle entertainment market. At the same time, video streaming services, gaming functions, and voice assistant systems are becoming increasingly important. Platforms such as Spotify, Netflix, YouTube, and Apple Music are already integrated into many vehicles, while Amazon Alexa, Apple Siri, and Google Assistant enable convenient and safe voice control while driving.
With the expansion of 5G networks and the growing adoption of software-defined vehicle architectures, new opportunities are emerging to deliver digital content in real time. Automotive manufacturers and technology companies are increasingly developing subscription-based and usage-based business models to open up new revenue streams in the field of digital mobility.
According to the study, the in-vehicle entertainment market in Europe and North America is expected to reach a value of around USD 19.6 billion by 2031, representing an annual growth rate of 10.4 percent. The strongest growth is projected in video streaming, podcasts, and in-car gaming.
A key example of innovation in this area is Cinemo, a company that contributes to the advancement of modern infotainment systems through cross-platform media solutions, multi-device integration, and AI-based personalization.
Overall, the report shows that vehicles are increasingly evolving into connected, interactive media platforms where entertainment, information, and personalized services are becoming integral parts of the driving experience.
