PIONEER Reception in Las Vegas: ‘How Tech is Driving the Future of Mobility’

12 Jan 2026

As part of this year's CES in Las Vegas, the PIONEER Reception, curated by HEY/PIONEER and Automechanika on 8 January, brought together leading decision-makers, innovators and thought leaders from the automotive, tech and mobility industries. In the exclusive ambience of the Wynn Hotel, one central question was the focus of attention throughout the evening: How is technology driving the future of mobility – beyond the OEM market and into the aftermarket?

Reading time: 1 minute

Olaf Mußhoff at the PIONEER Reception in Las Vegas

Against the backdrop of groundbreaking CES innovations around the software-defined vehicle, an intense dialogue developed about the transformative role of high-tech in the mobility ecosystem. While the OEM market receives a lot of attention, it became clear that the aftermarket is also facing profound change.

Strong voices from industry, technology and trade fairs provided impetus: Olaf Mußhoff, Director of Automechanika Frankfurt, assessed the developments with a view to the leading international trade fair. Tobias Liebelt, CEO of BENTELER Mobility, and Tobias Wessels, Chief Development Officer at Helm.ai, provided insights into technological innovations that are redefining mobility. Eve Ermishin from the Israeli Ministry of Economy & Industry highlighted international perspectives, while Dr Hans H. Hamer, CEO of HEY/PIONEER, moderated the discussion.

Following the panel discussion, stimulating conversations ensued between the speakers and participants, including representatives from Google, Mercedes, Mobility Fund, IOKI and Visionary AI.

The PIONEER Reception not only provided a space for valuable discussions and new connections, but also set important thematic accents – as a conceptual prelude to Automechanika Frankfurt 2026, where these topics will be explored in greater depth.