As Latin America’s largest and most comprehensive automotive trade show, the event gathered professionals from across the entire value chain. From July 16–18, the show floor became a buzzing hub of new technologies, business connections, and deep-dive learning opportunities.
Attendees had access to over ten product categories, an impressive range of suppliers, and more engaging experiences than ever before: The Automechanika Academy with 100+ presentations or three special areas under Innovation4Mobility: Transmission Zone, Diagnostics Zone and the Product Zone. From electrification to diagnostics, these feature zones brought tomorrow’s tools to life. The Transmission Zone buzzed with real-time demos by TransGo, ZF, Lubegard, and more, while the Diagnostics Zone showcased repurposed Porsche builds and live motorcycle repair rigs.
On 15-16th July the International Aftermarket Summit brought together global business leaders for two days of keynote presentations and panel discussions, focusing on critical market trends and the impact of digital transformation and e commerce on supply chains and business strategies. It served as the premier forum in Latin America for decision makers to share insights, network exclusively, and explore the acceleration of digital aftermarket innovation.
Evenings extended the energy with Automechanika Industry Night, where global and regional voices exchanged insights in a more informal setting. The education sessions throughout the week underscored a shared priority: preparing for an automotive future defined by digitalization, sustainability, and mobility innovation.
