Key trends include connected features, advanced battery technologies, interoperable charging infrastructure, and strategic collaborations. After the end of the FAME II program in March 2024, the new EMPS initiative focuses mainly on two- and three-wheelers, while purchase subsidies will be phased out by 2026. In 2024, EV sales rose by 18.8% to 99,004 units, with around 138,600 expected in 2025. Tata Motors remains the market leader, while MG Motors is growing strongly and has overtaken Mahindra. Southern and Western India lead in sales, supported by state incentives and infrastructure projects. Manufacturers are focusing on new platforms, alternative battery technologies such as sodium-ion, and local value chains to stay competitive, while government policy is shifting from purchase incentives to production and infrastructure support.
