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CEO breakfast event „The African Connection” hosted by Messe Frankfurt South Africa

21 May 2025

On 8 May, leading figures in the automotive industry met at the Centurion Country Club for another Automechanika CEO breakfast event.

CEO breakfast AM South Africa

“As we navigate shifting trade agreements, tariffs, and international relations, South African automotive businesses are actively seeking new partnerships and market opportunities," said Michael Dehn, Managing Director at Messe Frankfurt. “The discussions taking place at these events reflect the current trends in the industry. Companies are adapting to rapid change and repositioning themselves within evolving trade frameworks, such as the African Continental Free Trade Area (AfCFTA), African Growth and Opportunity Act (AGOA) and among Brazil, Russia, India, China and South Africa (BRICS) countries,” added Dehn.

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